Blogging creates LINKs. It does so naturally and it does so with human intention.
Linking is the second most important part of SEO. I’ll discuss the linking that blogging creates naturally in a later post. Today we’re talking about links that we, the writer create and more importantly why.
Lets’ look at some examples.
- Citing a Reference. “I was reading in USA Today about poor Michael Johns’ elimination from American Idol and they brought up a very good point.”
- Defining a Term. “We were in a heavy discussion on the volumetric heat capacity of Elkhart Lake and…”
- Geographic Reference. “We were in a heavy discussion on the volumetric heat capacity of Elkhart Lake and…”
- The Redirect. “When you are ready to secure the best loan for your situation – Contact Mike“
- The Image.
Any image can be a link as well.
In each instance listed above you are providing your reader an easy way to follow.
If they wanted to read the same article – you’ve made it easy.
If you used a term that they might not understand, you’ve provided the definition.
If you want to show them where a particular place is, they can find it easily following your link.
Instead of showing an email address, you can do it as a link making the text look cleaner.
We are trained to click on an image. Where that link leads is up to you.
Filed under: Beginning Blogging, Better Blogging, SEO
