White Space

If you are anything like my wife (a writer) or her mother (a retired publisher) I’m sure you have blogging issues.
Blogging breaks rules. 
It breaks all sorts of proper english rules.
Get used to it.
What was right in your high school composition class is wrong in blogging class.
What determines a paragraph break?

To the [...]

Links – What to Link?

Blogging creates LINKs.  It does so naturally and it does so with human intention.
Linking is the second most important part of SEO.  I’ll discuss the linking that blogging creates naturally in a later post.  Today we’re talking about links that we, the writer create and more importantly why.
Lets’ look at some examples.

Citing a Reference.  “I [...]

Content is King

With any blog, the single most important item is adding real and fresh content on a regular basis.
This is also why most blogs fail after thirty days.  The blogger runs out of things to write about. 
The truth is their imagination runs out of topics, that’s all.
I have a mortgage background – I [...]

Categories, Labels and Tags – OH MY!

This is probably the most confusing item for the new blogger. 

What are they?
Do they matter?

Let’s answer the WHAT first.  They are all basically the same thing.  Depending on the particular blog platform they might be called one thing and on another something different. 

Blogger calls them Labels
WordPress calls them Categories (and just to [...]

Building Search Engine Traffic Takes Time

 
We can get you up and running on your blog literally overnight.
You can start posting the minute it’s up.
But what about the Search Engines?  How long till you are in their fold?
Blogs generally take several months before the Search Engine has enough trust in you to start sending any reasonable amount of traffic your [...]

Improving your readers experience

You should have an About Us page for every blog.
HINT: We’ve renamed ours
This is especially easy to do on a WordPress platform as it’s built right in.  On a Blogger platform it can be added as well but takes a bit of work.
If your reader stumbles upon your site, they may be very interested in [...]